MADAME PHO
It all started with a wall graphic. But creating full brand identity and thinking in a concept is our passion so at the end we designed the whole interior.
We were lucky to have the opportunity to work without restrictions so we could fly as freely through our vietnamese memories as the styles, colours and vibes live together in Vietnam. That’s how we evoked the corrugated sheet external from the houses of the Mekong Delta, the expensive wooden inlays of the french-colonial style, together with the golden era of vietnamese propaganda posters. The typical neon daze of the asian cities also give the interior an extra layer thanks to the mysterious reflections of the neon wall signs.
We chose a more clean and simple design for the branding itself: the colour red was the cornerstone for it, which is the key colour of the vietnamese revolutionary spirit. And thanks to the structure of the logo we could enjoy one of our most beloved tasks: playing with typography – so the characteristic glass walls were inspired by the Madame Pho sign as well.
Photography by Eszter Sarah Cseh
Art direction, Graphic and Interior design by Eszter Csontos
Agency: Socially
