Target wanted to provide an owned brand offering to the coffee connoisseur, so COLLINS in New York was hired to create the identity. Designer Luke Hunt and I applied that identity to flavored and unflavored coffees in pouches and single serve boxes. We also hired and art directed three unique, outstanding illustrators.

Target Creative Director: David Hartman

Target ACD: Steve Jockisch

Illustrators: Tom Haugomat, Adrian Johnson, Lan Truong