Client: Ooredoo Agency: Mango Advertising
Acc Director: Lester Obice Creative Leads: JJ Moreno Artists: Myint Lwin Bo + Min Thant + Wai yan Htun
Production House: Green Screen Director: Soe Min
Thad Gyar Mins Gold Pot Game
Buying a gold coin top up card is easy, but choosing one of 6 golden pots to find a grand prize will put anyone under pressure.
Ooredoo’s Shwe pot game (Gold pot game) had our customers second guessing themselves when playing our in-app gamification. To tell the story of the campaign, we developed a folk tale spirit called ‘Thar Gyar Min’ who is know for his generous but deceiving ways. To play upon the mascot’s persona, we casted a trending online prankster to build hype for the campaign with street pranks, street riddles, and online engagements. The story first unfolded with a comedy short featuring a girl appearing in the Thad Gyar a treasure filled cave to select her pot of choice after making a Top-Up. The spirit tried to confuse her as she thinks about her choice but she's firm, and is feeling lucky.
