Client: Hillman Curtis Films
Brief: Snow White’s Coffin – logo, DVD face, DVD cover, 12pp booklet and website
Brief: Snow White’s Coffin – logo, DVD face, DVD cover, 12pp booklet and website
This brief was to create a campaign for the release of Snow White’s Coffin: The Design Ethos of Dieter Rams – a film by Hillman Curtis. The campaign was aimed towards Apple fans and those who have an interest in the timeless design principles of Dieter Rams.
When researching Dieter Rams I found that Jonathan Ives, Senior Vice President of design at Apple, was heavily inspired by Rams’ design principles.
One of Rams’ most famous principles “Less is more” had a large influence on my designs making everything minimal but stylish.
Rams’ radiogram from 1959 that inspired the design of Apple’s iPod
Snow White’s Coffin logo process
Snow White's Coffin logo
Snow White’s Coffin 12pp booklet spreads
Snow White's Coffin website
Snow White’s Coffin DVD case, DVD disk face and 12pp booklet
