Refreshing a distinctive insurance product.

NZI Distinction is designed for those who are seeking high-value cover for their home and valuables. We were tasked with relooking at their current proposition and implementing a re-design of key collateral.

Our approach included producing a new brand video aimed at brokers and customers. It needed to be educational as well as staying true to the updated premium look and feel.  The product brochure led the design and tone of voice for other key pieces such as the key benefits sheet, confirmation letter and webpage.

A new suite of icons for the Distinction offering was also created, as well as updating their entire master icon suite to the refreshed look.