I developed the brand design strategy and creative direction for the promotion of VMX 2020 keynote speakers and concert events. The challenge was to design an agile layout and theme that would be used to market the events through multiple mediums and digital platforms. Working with partner Talent Network, Inc. we were given the traditional promotional headshot to use for marketing. Instead of just accepting and framing the given image and placing it into a graphic layout, I elevated the given image into a design that complimented Mandel's involvement with hit TV show America's Got Talent (AGT) connecting a familiar visual with the event's attendee. I obtained my creative direction by researching the AGT brand and marketing. My final design complimented both AGT and the VMX brand showing a unity of visuals throughout VMX marketing and onsite show visuals.