We created a flexible racing season campaign that worked with a variety of race days and audiences. Our focus was showcasing a day at the races so that it appealed to both horse racing enthusiasts and people just wanting a great day out.

A day at the races is the perfect excuse to live it up and have a good time with family, friends and colleagues. 

‘Live it up’ became our call to action, which led us to exploring different ways up could be used in a racing context.

A pre-season photo and video shoot was conducted by us to create hero content for all communications throughout the racing season.

We also created several videos specifically for social marketing.