Soul Energy - Branding
The Challenge:
Redesign their existing logo to better represent a next-generation energy company.
The Solution:
We created a flexible brand which works beautifully in print and digital. The font was enhanced for readability, while the icon was created to represent energy and help build a recognisable visual style that can be used across future sub-brands.
As well as brand and sub-logo creation, we developed brand guidelines, business cards and a responsive website which included custom illustrations.