Teasers for the first phase of the Discovery Max to DMAX rebranding campaign. Motors, Nature, Universe, Research. The objective was to communicate with these elements clearly and directly that it was a change of identity, maintaining it´s essence and programming proposal with new releases.
This project have been carried out with my Creative Direction in Discovery Networks in the area of Marketing and Communication. Thanks to all the team for the talent, the generosity and the magnificent work.
Very special thanks to Inland and all their staff for deliver high level of creativity
and excellence in execution.
Full project in zinnistudio.com
Credits
Marketing and Communications Director: Elena Hermosilla
On Air Manager: Mauro Zinni
Sound Designer: Joaquín García Torrecilla
All work is owned by Discovery Networks.
