Brief: Leicester City Football Club has partnered with one of the world’s fastest-growing money transfer brands - Xpress Money - who will become the Club’s Official Money Transfer Partner.
Xpress Money wanted to bring this association to its ongoing campaign 'Home Is A Feeling' in a video format for their social and digital channels.
Challenges:
Low budget.
Leicester City footages have to get from them.
We don't know what footage we are going to get.
Final film 3 days after getting the footages.
Solution:
We scripted the video in such a way so that we can use LCFC footage + Fewer Stock Footages and more locally shooted footage with in-house talents.
