For this project we had to redesign a drink label for Purdey’s. we had to base the label around equilibrium. I based my design around equilibrium in nature and how everything depends on everything else to serve. In the label you can see dear drinking from a strim and eating the grass. You can also see birds sitting the trees and the trees relies on the light to make their food. At the end of the project I used a baseball glove and a baseball and my running shoes for a photoshoot because looking at Pudey’s website and social media I saw that they use a lot of images promoting a healthy lifestyle so I used these images to keep within the Purdey’s brand.