Indigo is competing directly with Amazon, not having a mobile presence is a little bit nuts.
The designs are focused at the Nokia Lumina 920 phone and platform. Windows is one of the mobile platforms I know least about, so I thought I'd explore a little.
The appliction is reletively simple. It focuses on 3 main sections including the dashboard, shopping and my Indigo.
Once the sections were identified, I jumped into low fidelity sketches to help articulate some of the ideas.
The dashboard focuses on engaging the shopper. The focus will be on featured products and quick/visual links to the key shopping departments.
All paths lead to the cart.
Searching for products must be simple and intuitive focusing on smart filtering and search options.
Viewing product information will allow the shopper to gain a better understanding of the product before ultimately adding the product to cart.
My Indigo is where the shopper can manage their interaction with the retailer. This is the part that excites me the most because of it's huge potential for innovation.
