ABLOY - For Trust: brand work and story: In collaboration with SEK agency, Helsinki.
I work within the fantastic SEK team on the ABLOY international brand and product marketing. As a team member and copywriter the spectrum of work I have been involved in includes a rebrand, plus new product launches, websites, sales presentations and a whitepaper. Always a pleasure to be involved with one of the iconic Finnish global brands and to help them expand worldwide.
ABLOY ‘For Trust’ – brand film
ABLOY made a collaboration with Valtteri Bottas the Finnish F1 Mercedes driver, who was featured in the brand launch film. Shot in Ivalo, Finland . I was part of the brand team sorting the new brand story and messaging platform upon which everything sits.
NEW ABLOY website. I rewrote most of the content on the new abloy.com website within the new 'Abloy - For Trust' rebranding guidelines
Critical infrastructure: https://www.abloy.com/en/vertical-solutions/
ABLOY PROTECT2 CLIQ sales material: https://www.abloy.com/en/products/protec2-cliq/
Critical infrastructure: Railways. The whole world of railway security and access control - along with critical infrastructure is changing with modern day global demands. We put this all into the new Abloy offering. https://www.abloy.com/en/vertical-solutions/railway/
Railway Whitepaper: I really enjoyed getting stuck into this area of expertise and deep into the benefits of Abloy solutions within railway infrastructure, with Ramboll engineering consultants. https://www.abloy.com/Abloy/AbloyGlobal/ABLOY%20USA/Resources/ABLOY%20Case%20Study/Abloy_Railway_Whitepaper.pdf
ABLOY® BEAT launch: This was Abloy's new high-end Bluetooth keyless padlock solution that was launched globally in early 2020. https://www.abloy.com/en/products/abloy-beat/
