This project inspired me from the very beginning to create a direction which is inspired from kids books.

Since the truck was located in a club, the basis for creating the logo was a typeface of the truck name in a simple kiddy font. The style itself and the palette was designed and selected to catch on with its vibrant colors and friendliness both in the combination of doodles, organic shapes and in the simplicity of figures and elements.

All that sums up the cheerful experience the kid will have eating Frizzle.