Lavermicocca mushrooms

•

The Lavermicocca farm, located in the Marche region, Italy, has twenty years of experience on the cultivation of various types of mushrooms.

I designed their new corporate image:

- re-brand of their logo

- new labels

- advertising photography

- new web-site.

They come to me with a clear idea of how their image must look like.

Keywords of this project were: wood, black and gold.

re-brand

The first issue about the re-branding, was to highlight their name, instead their products. After some proofs on different shape, we decide to use a rectangle as container of elements. Their long name not permitted to fit it in a square.

labels

As per their very clear request, I designed their new labels with a wood background, playing with black and gold colors for lettering part. To distinguish all their kind of mushrooms cream, I used color labels, each with their own name and color.
The italian flag on labels, underline products origins.

advertising photography

In order to give a new image to this farm and to elevate them and their producuts, in collaboration with Close-Up Studio we choose for a warm and dramatic light.

web-site

They ask to realize also their web-site, with all their products and a page with recipes, to help people to enjoy their products in several different ways.