Jawbone
Web / Video
Web /
This was a fun opportunity to take the usually not-so-funny Jawbone brand to a more light-hearted place. This microsite was for the Stimulus Funny Video Contest asking film makers to create videos based around the noise-cancelling technology behind Jawbone with the winner scoring 10,000 bucks or a dream job at Jawbone. Inspired by the world's currencies, I created a bill just for Jawbone to communicate the humor + economic stimulus message. This piece also proves once again that you really can't go wrong with Abe Lincoln (see my work for the Leukemia and Lymphoma Society).
Video /
Working with Yves Behar and Fuse Project, I art directed these three pieces for the launch of the new ICON series of headsets. If you know the Jawbone brand, you know it is high fashion and high tech to the gills. It was fun to mix it up a bit with screaming kids, juggling chainsaws and hipsters with boomerangs. Worked with gloriously talented Ken Meyer of Jackrabbit Pictures on all animation.
