A group of Italian entrepreneurs had the idea to create a quality offer based on the hero of Italian cuisine: pasta. Pastyle is a new Italian fast-casual restaurant format created for foreign markets. The concept has been created for a high-profile yet accessible venue, an everyday premium where the elegance of the Italian lifestyle is combined with the quality of the food, creating an elegant style that is far from cliché.
The name is the result of the combination of Pasta and Style, to communicate the offering of the menu and the elegant style of the venue. The tagline - Authentic Italian Pasta - is a confirmation of the origins of the proposal.
The logotype is characterised by bars that echo the pasta drawplates, a motif that can be found throughout the visual language.
The restricted two-colour palette creates a neutral and identifying background that is adapted to all the materials and against which the images of ingredients stand out.
The Pastyle interiors are characterised by a gilded portal, a scenographic element that separates the dining area from the kitchen, as well as the bar and the mosaic floor with the brand.
Pastyle is a project developed by a group of Italian entrepreneurs from the real estate and catering sectors. The first branch opened in Munich in April 2019.
Project by CBA Italy
Client Manager: Cristiano Mauri, Chiara Ancetti
Retail Designer: Michela Vado
Art direction & Visual Design: Leonardo Traina, Pasquale Di Meglio
