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Brand Identity Emelta
Emelta is a specialised company in the development of engineer projects and electrical installations, automation, instrumentation, sale of lighting fixtures and electrical equipment. The company is focussed on solving the specific requirements of each client and looking after their individual interests.
The objective of the project is to update the company’s image according to the modern society and actual needs of the company to communicate effectively the Emelta experience.
The corporate image has been cleaned and removed of ornaments to represent the transparent, expert and serious personality of Emelta.
Based on its trajectory, the current isologo is reinterpreted. The image is refreshed without losing the isotype formed in “A”, in this way it takes relevance and manages to be applied independently in the branding of the brand. The transparency is interpreted by the use of clean, modern and timeless typographic use. Some of the identity resources like forms and colour were kept but in an actual and modern visual language.
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Emelta es una empresa experta en el desarrollo de proyectos de ingeniería y montajes eléctricos, instrumentación y control automático, venta de luminarias y equipos eléctricos. Enfocada en solucionar los requerimiento particulares para cada cliente, cuidando los intereses de cada uno.
El objetivo del proyecto fue desarrollar una actualización de imagen acorde a los tiempos y necesidades actuales de la empresa para comunicar de manera efectiva a los usuarios la experiencia de Emelta.
La imagen de marca debe ser capaz de representar de manera limpia y sin “adornos” a Emelta, plasmando su personalidad transparente, experta y seria.
Tomando como base la trayectoria se reinterpreta de isologo actual. Se refresca su imagen sin perder el isotipo formado en “A”, de este modo toma relevancia y logra ser aplicado de manera independiente en el branding de marca. La transparencia es respetada a través del uso tipográfico limpio, moderno y atemporal. Se rescataron recursos identitarios de la marca, como formas y color, pero en un lenguaje visual actual y moderno.
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Sitio Web Emelta
The objective of the project was to communicate the relevance and differentiation of Emelta in order to reflect the content effectively and enhance its commercial strategy.
The content presentation was key in making the navigation easy to all users, whether amateur or experts. The content of the products and services were classified under different parameters to ensure that both users get what they are looking for.
The development of projects is relevant to Emelta because they demonstrate, with results, the level of performance and advice of the company. It was essential to present them at length as Study Cases, since the website is entered.
The transparency of the brand is represented through direct and unembellished messages.
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El objetivo general del proyecto fue transmitir el rol diferenciador y relevante de Emelta para así reflejar el contenido de manera efectiva y potenciar estrategia comercial.
La presentación del contenido fue clave para hacer la navegación simple a todos los usuarios, tanto amateurs como expertos. El contenido de los productos y servicios se clasificó bajo distintos parámetros, para asegurar que los dos tipos de usuarios lleguen a lo que están buscando.
El desarrollo de proyectos es un tema clave para Emelta. Estos sirven para demostrar con resultados el nivel de asesoramiento de la empresa. Por lo que fue esencial presentarlos en extenso como Casos de estudio, desde que se ingresa al sitio.
La transparencia de la marca se representará mediante lo directo y poco adornado de los mensajes.
![brand brand identity branding color palette company graphic design graphic sistem Re brand Web xD](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6afeea97591123.5ec87f9a08924.png)
Wireframe web Emelta
![brand brand identity branding color palette company graphic design graphic sistem Re brand Web xD](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01205d97591123.5ec87f9a074ab.png)
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![brand brand identity branding color palette company graphic design graphic sistem Re brand Web xD](https://mir-s3-cdn-cf.behance.net/project_modules/1400/003b0a97591123.5ec87f9a0828d.png)
Credits:
Creative & Art direction: Loreto Osorio
Brand Strategy: Giovanna Bacchiega & Loreto Osorio