So... Covid... That sucks... Thankfully, we got to keep our jobs (and there was quite a lot of work to be done.)

For the E! brand, there was no longer a red carpet event for the Met Gala and the Billboard Music Awards... but we still had an interesting strategy prepared that might be recycled for the sake of the Sales and Digital departments.

The original promotional spot was this:

The new strategy was promoting a single long-form show, by making a digital short(ish)-form event: a fake (and cheap) live vlog, with an interview to the editor in chief of Vogue Magazine Mexico. 

The video blog went as follows: