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New York Times // The Mill NYC

NEW YORK TIMES
ONLINE SPOTS // Initial Design Boards
"A Day in the Life" // Treatment #1:

The narrative takes us through a day in the life of our viewers. We witness their world and share their experience with the NEW YORK TIMES online. It is a deep, rich user experience that is presented in engaging NYC environments - sometimes bold and epic in scale and sometimes close and personal.
 
"A Day in the Life" // Treatment #2:

This concept is a warmer, more personal approach. It presents a "side-by-side" of why you want to be more than a Visitor of the NEW YORK TIMES online -- you want to be a Subscriber.
 
New York Times // The Mill NYC
Published:

New York Times // The Mill NYC

Commercial storyboards for the New York Times online offering

Published: