ALEF is a Persian food court.
Alef's flexibility and personality is expressed in an integrated way.
Many things have contributed to the unification of its visual identity, from naming and concept to using Persian motifs.
Various motifs from Iranian art, have been used to introduce its personality. Such as the using of details of Persian calligraphy, ancient geometric pattern and Persian miniature painting, with a modern approach.
The word “Alef” is the first letter of the Persian alphabet that pronounced “A”.
