"Funda"
For this work we wanted to create a fun and abstract world. Minimalistic and modern spaces allowed the products to stand out. We decided to go with smooth surfaces, simple materials and saturated colors to enrich contrast. These applied to vivid and playful structures enhanced the brand's character, creating a joyful and fresh environment.
Our well known products are state of the art in their design. These challenge was to create an atmosphere of colors and textures that could join them together and make them shine.
Process snapshots
"Funda" Spot
Credits
Executive Creative Director: Mariano Farias
Director: Francisco Capuzzi
Executive Producer: Pedro Reales
Art Director: Francisco Capuzzi
Production Coordinator: Paula Pescio
Design: Francisco Capuzzi, Luis Lopez, Victoria Kociman, Alex Levinton
Lighting & Shading: Daniel Rivas, Nicko Reyna, Nico Pellegrino
Animation: Pablo Pargament, Carol Erique, Ezequiel Leiva, Luis Lopez
Lead Compo: Maximiliano Lagraña
Music & Sound Design: Jesús Mucci.
Production Coordinator: Paula Pescio
Design: Francisco Capuzzi, Luis Lopez, Victoria Kociman, Alex Levinton
Lighting & Shading: Daniel Rivas, Nicko Reyna, Nico Pellegrino
Animation: Pablo Pargament, Carol Erique, Ezequiel Leiva, Luis Lopez
Lead Compo: Maximiliano Lagraña
Music & Sound Design: Jesús Mucci.
Client: Coppel
Andrea Almeida Beltran, Ivonne Aragon Salazar
Andrea Almeida Beltran, Ivonne Aragon Salazar
Agency: Plenty More
Head of production: Rodrigo Lema
Strategy director: Victoria Sanchez
Head of accounts: Pedro Reales
Creative directors: Benjamin Tornquist, Ivan Zimmermann
Head of production: Rodrigo Lema
Strategy director: Victoria Sanchez
Head of accounts: Pedro Reales
Creative directors: Benjamin Tornquist, Ivan Zimmermann
