Aqualens is Lenskart’s offering, to make lens wearing more than just a clinical offering. While disposable power lenses allow for a seamless experience that fits right into a millennial’s lifestyle, coloured lenses are an extension of self-expression, much like make-up.The unique challenge was to introduce a new millennial contact lens brand in India which is sold on a monthly subscription model, on a website that explains the product while driving conversions.
We created the information architecture planning to effectively communicate the subscription model & enable conversions. With a comprehensive user journey, we designed the UI flow and final design for key pages like Homepage and Product display page.
WEBSITE DESIGN
