Role

Summary

I worked with the Director of Marketing, Sherrie, to map out the user experience of three unique users: advisors, institutions, and individuals. Through a series of exercises and meeting with Sherrie, we were able to identify usability issues in the existing website and to determine three focus areas for the project. I took the focus areas below and converted them into a series of hand-sketches, high fidelity protoype on Figma, and a potential website architecture. 

Project Area Focus

Left: Before
Center, Right: After