Eleutheromania: A Campaign Against Human Trafficking
Eleutheromania is defined as an intense and irresistible desire for freedom. A21 is an organisation fighting human trafficking, who this concept was developed for. This is a two-part concept to build awareness for the organisation's cause. Part 1, the 'A21 Freedom Kit' includes promotional materials to build awareness of the campaign.
Part 2 is a proposed interactive publicity campaign involving a public installation, utilising padlocks locked onto a cage which can be released with found keys, revealing QR codes linking to the A21 website.
