Down to Earth Energy is creating energy solutions to help those across Australia who struggle to pay for the rising costs of electricity. They have invested into coal technology which has allowed them to achieve a lower cost and more efficient way of harnessing electricity. This has allowed them to pass on incredible savings onto customers who are looking to minimise the cost of this needed utility. I have created a brand identity for this company representing their love for their customers, friendliness, passion and their love for burning coal. As seen in the logo, you can identify these traits like the layers of the earth, all leading down to the core of the company, coal.

 

Brand artwork

Instagram profile and website loading animation.