"To celebrate Hamburger Sportverein’s 125th anniversary, Mutabor has developed a modern design concept for the brand that is currently being used in all communication about the anniversary.

 

The agency has created a dynamic visual modular principle out of eye-catching graphic elements that can be combined in many ways depending on how the principle is used, thus presenting a flexible visual reinterpretation of HSV’s core message: HSV – a tradition-conscious but dynamic club."

 

 

www.mutabor.de

 

Creative Director: Heinrich Paravicini, Paul Neulinger

 

 

 

Photography: www.rehbeck.de

post-production: www.piquee.com, www.fxs.cc

 

facebook-app programming: www.mwermuth.com