BAEMIN - Trùm Cuối.
Baemin need to introduce a new discount deal that's renew every months. They also come up with the concept of "Trùm Cuối" (Final Boss) - he is the one that gives people this amazing deal so everyone can enjoy eating food with Baemin. So we come up with a music video to introduce this Final Boss in a fun & entertaining way
We figure giving him a background story of where he comes from?, what's this deal? and why he's doing this deal? to give audience a reason to fall in love with this character and the deal.
We did two versions and this is the one i like the most. While the 1st one is clean and clear, this one is more wacky, refreshing and chaotic just like the character when it comes to food.