Loyalty.
Initially contracted to work on the technical build of their 2007 website, Harmonic has now progressed the station through 3 different owners and 3 new site designs.
Mobility.
In 2011 we expanded 96fm’s digital strategy to include an iPhone app which entered the Apple App Store Top 30 in its first week. An Android version followed shortly after.
Control.
The 96fm website uses a custom built CMS that manages the content for both the website and all versions of the mobile app.
T H E R E S U L T S:
96fm became the number 1 radio station in Perth according to Neilsen report in 2012
96fm became the number 1 radio station in Perth according to Neilsen report in 2012
