MTN Cameroon - Promo Campaign
MTN Cash
Client: MTN Cameroon
Agency: MW DDB
Creative Director: Bibi Benzo
Art Director: Fabrice Awoudou
Art Director: Fabrice Awoudou
Copywriter: Armelle Issola & Emmanuel Lyombe
In 2019, MTN Cameroon's brief was to increase the revenue streams
from calls and text messages on their network. The main incentive:
a raffle draw where MTN subscribers could win money prizes and airtime.
from calls and text messages on their network. The main incentive:
a raffle draw where MTN subscribers could win money prizes and airtime.
The agency had to come up with striking, impactful and vibrant visuals
for a 360° campaign .
for a 360° campaign .
