From your first home appliance to your pet's first toy, leave it to MIJIA!
From the perspective of "brand value", in addition to the asset market, the consumer side is an important key to brand value. This design focuses on these two elements and designs new products for the potential market of MIJIA.
Brand introduction
Xiaomi selected the combination of "Mi" and "home" in the "Mi Smart Home" to form "MIJIA", and then combined the initials of the pinyin of "MIJIA" into the MIJIA LOGO, and Xiaomi's smart home products will be fully launched.
1.Smart home brand
2.Reasonable fixed magnification/low price
3.Products solve industrial and social pain points
Brand spirit
1.Think for you in the trivialities of daily life
2.Smart home brand MIJIA. Let everyone use high-quality products and experience the beautiful life brought by technology
3.Become the first TV for young people, the first microwave in the kitchen, the first lamp in the room, and the first ...
Classic user
1.Male,25-35 years old
Economically independent and with a large number of ethnic groups
Economically independent and with a large number of ethnic groups
2.Mostly white-collar workers
3.Status change
Have the first income
Have the first income
Chasing function, loving technology
4.Mostly controlled by technology
Changes in consumption patterns
Start a family
Mostly keep pets
Start a family
Mostly keep pets
The young people who have just left the society are the target group of the MIJIA. They are pursuing functions and becoming more and more pragmatic. They have started to have a new home. They have always hoped to give consumers a little more thought and peace of mind. They want to become young people. The first home appliance-to share with them who are busy at work! At the same time, many people in this ethnic group have gradually begun to start a family, raise their own pets, and even have their own children. Let MIJIA continue to worry about you. Your first home appliance, child's first walker, and pet's first toy are all given to MIJIA.
Technology brings a better life
A camera that can be remotely controlled and interacted with pets. You can put on the toys and snacks your pets like at home. When you want to visit your pets at home, just open the MIJIA App. It also includes recording, video and photographing functions. You can call the pet's name by voice, and you can control the camera and pets. Play a game where you chase me and run.
First step
Download the MIJIA App to turn on the camera to watch the pet status and interact with the pet.
Second step
At the back, you can open and take out the disc, and place snacks as a snack when playing with pets.
At the back, you can open and take out the disc, and place snacks as a snack when playing with pets.
Third step
There is a loudspeaker at the rear, and the owner can scream to attract pets to approach.
There is a loudspeaker at the rear, and the owner can scream to attract pets to approach.
