Objective: Create a restaurant experience that brings awareness and support to local Michigan farmers.

 

Audience: Health-conscious individuals, tourists, young professionals.

 

Solution: The restaurant, which is only open on weekends, is located in a refurbished barn in Rockford, Michigan, and features the produce of a different local farm each week. Working with a team of designers, I sought to create a brand as inviting and personal as the actual dining experience. We did this through the use of warm photography, hand painted signage, friendly illustrations, and a community-based mobile app.

........................................................................................................................................................................................................

Brand Mark & Imagery

........................................................................................................................................................................................................

 

........................................................................................................................................................................................................

Teaser Video