I've been working with Edelman since 2012 to help Blackberry position the PlayBook as a business ready iPad alternative.
In the first of our collaborations, we developed a custom application that served as the centerpiece of a multi-channel marketing campaign meant to drive PlayBook sales in the law enforcement and government markets.
In our second collaboration, we highlighted Blackberry's Canadian roots with a PlayBook experience that was given to guests of the Embassy of Canada's 2013 Inauguration Tailgate party. The experience included information about the unique U.S./Canada relationship, an interactive quiz and deep social media integration.
Blackberry
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Blackberry

I've been working with Edelman since 2012 to bring the PlayBook platform to life.

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