Our guest today is Alex Smetana and we're talking about influencer marketing. Alex Smetana, the person behind the trends that are viral. He's a seasoned marketer and we will ask about the experience he has in some really fun projects what he is currently doing?

Talking about his career and where he started, Alex said:

I was fortunate that when I got to my career it was like a really interesting time because it was that point where social media networks and digital has only really started becoming a real big thing. Within the last 10 years, you think about the whole evolution that's done has transformed a complete community. If you think about technological advancements in our phones and our computers. Social media networks have now allowed people to develop such a big audience and have.

How To Make It Big In the Industry?

I call the democratization of creative talent yeah that whole part of this is like if you were talented and you're passionate, if you have kind of a vision you can develop a huge following or maybe not so big following but at least a micro level of not following anything like to a hundred thousand, you can command like a really great. It’s all about your passion, it's cleaning or hilarious food of concoctions that they can end up making, influencer marketing is such an interesting thing. People think of influencer marketing as totally separate thing from traditional forms of media but TV advertising and influencer marketing, other kinds of advertising and influencer marketing they're not mutually exclusive right like you can do these things.

Why social media influencers are the future of marketing?

The ambition of every 16 year old around the world is to be an influencer. It is the number one global ambition of every16 year old in the world. You believe the future of advertising will be Micro switchers will pay bigger role than what they're doing right now. Yes I do and to what extent you think I mean can changing it's a two year phenomenon, fiery phenomenon. We're living in it right now  there are executives getting paid $500 to talk about something on LinkedIn or Instagram. Right now I think it will continue because the attention will amortize from a few to more and we've seen that over the last decade. I don't think that will stop so yes people will continue to be more influential and I think you know look the ambition of every 16year old around the world is to be an influencer. Many of them will succeed and reach a hundred million followers yeah but I believe if you have ten thousand people that wildly follow you there's a business to be. Had there now if you want to make four million dollars a year will you be able to do that on the back of 10,000 people, probably not, that's going to come down to the ambition and capabilities of the humans but there are a lot of people who if they were born today would probably end up being an influencer versus what they're doing for a living now, would be willing to give up some of the money for a lot more happiness.

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