Concept Rationale - Journey to Brilliance

 

HP’s journey to brilliance unfolds through a boy’s story of planting a tree (growth). Each divider (refer to above for a breakdown of divider titles) represents a bold step forward, filled with much dedication and diligence as the boy meticulously commited himself to the growth of the plant, finally nurturing it into a tree after many years of devotion. In the same way, HP has committed to expanding into the APJ and over the past two decades, shaping it into the strong region it is today.

 

book represents history

paper represents HP and its industry (print)

pop-up cutouts brings the ‘history’ across in an interesting manner

progression - contents of each divider from dull and plain will eventually transform into a brilliant image 

 

I also came up with my own set of Divider Titles to tie in to each section (showing progression).