Overview of the salient issue identified and a rationale of your design intervention (Stage 1)

False product endorsement through celebrities

False endorsements through influencers to the online market.

Oblivion of the consumer. 

Blind trust on the celebrities. 

News pages and individual users as a source of false information. 

Use false news on covid as an example, The online website has sales to promote products which aren't necessary. 

Identify audience/user role and engagement with the design intervention (Stage 1)

Youth generation and Their vulnerability. Why are they being targeted? Is it due to their lack of knowledge or blind faith on the people they follow on social media? Are these influences considered good role models for them? Do their follower numbers determine their popularity and reliability? 

Concept identification, this can include concept mind-map, concept sketches, diagrams, data collection and visualisation.. (Stage 1)