Creative Campaign presentation
Seedlip non-alcoholic gin, founded in 2015 “The world’s first distilled non-alcoholic
spirits”.
spirits”.
A hypothetical campaign during my study MA Advertising Strategy Planning
Falmouth University 2020
.The campaign messaging should be aligned with Seedlip’s DNA ‘‘what to drink when you’re not drinking’’ Falmouth University 2020
At the same time, it should:
Communicate Seedlip’s health credentials: by helping people in having a healthier lifestyle or those who wants to stay sober
Promote Seedlip’s wellness credentials: by helping those who are looking to pursue a cleaner diet or those who want to sleep better
Enhance socialising: Seedlip can help consumers to “fit in” and socialise more with friends who do go out to pubs more often and prevent social isolation. Studies show our social relationships can have a profound impact on our health, suggesting the need for a more conscious drinking culture.
Brief Summary
Business Objective:
To promote Seedlip non-alcoholic gin to social drinkers.
The desired Outcome:
We want our target audience to try and ask for Seedlip on their next social gathering
Target Audience:
Social drinkers (men and women) aged 45+
Social drinkers (men and women) aged 45+
Strategy:
By demonstrating to consumers that they can adopt a healthy lifestyle and maintain their mental well-being without having to sacrifice their social experience.
By demonstrating to consumers that they can adopt a healthy lifestyle and maintain their mental well-being without having to sacrifice their social experience.
Proposition:
Healthy is the New Cool!
Healthy is the New Cool!
Tone of voice:
Healthy, Refreshing, Assured, Prudent, Practical
Healthy, Refreshing, Assured, Prudent, Practical
Mandatory:
The adverts should include the logo & description (Distilled Non-alcoholic spirits served with tonic)
The adverts should include the logo & description (Distilled Non-alcoholic spirits served with tonic)
