2017 Alaska USA Quarterly Campaign

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Concept, Design & Production

Alaska USA Federal Credit Union's tagline - Strength in Members - is clear, pride in membership is number 1.

It was on this note that the First Quarter Campaign for 2017 was built. In over 75 years of business, AKUSA has helped all members, whether they were individuals or families with important financial decisions from simply opening an account to buying their first home. The marketing department collected stories and pulled quotes that would resonate with our broad audience. To let the story speak, I devised a simple layout and focused on typography that would make the quote the focus.

A corporate-wide campaign used in all branches in Alaska, Arizona, California, and Washington, the design was carried out across all print and digital touch points including a 24" x 30" three-poster set, 8" x 8" cashier station posters, ATM screens, website homepage and in-branch handouts.

Campaign posters