NYRR Branding Environment
Creative direction
All images © New York Road Runners
NYRR OFFICE ART
NYRR moved into a new office space in 2018. A ongoing project since then have been to work closely with our CEO as well as our marketing leads and bring NYRR’s brand mission and core values to life in the new space.
The goal is to communicate the energy of the NYRR races, highlight the organization’s impact on New York's youth and community and provide historical perspective of its 60 years of experience.
The below includes completed installs as well as renders of future ones.
Lobby Entrance
Elevator Bank
Vinyl, Acrylic Frames, T-Shirt Frames
Runners Hallway
Lobby History Wall
Central Park Conference Room
Illustration by Joe Inglis
Manhattan Conference Room
Illustration by Joe Inglis
Sneaker Clock
Huddle Rooms
With Staff Gallery Walls
Exhibit Wall
showcasing the company's impact across NYC's 5 Boroughs
Vinyl, Acrylic Frames, T-Shirt Frames, Sintra, Medals
Details
NYRR RUN CENTER
FEATURING THE NEW BALANCE RUN HUB
The NYRR RUNCENTER featuring the NB Run Hub serves as a direct link between New York Road Runners and its members. It showcases the latest in running education, training, and innovation. It serves as a meeting place for all members of the running community to come together to improve their health, fitness, and overall well-being.
As the NYRR creative lead, I was part of the preliminary meetings with Gensler Architecture to help define the overall look & feel, color and texture palettes of the space as well as the visitors journey, making sure that the experience was consistent with the brand’s values.
I developed all the signage pieces of the space.
I worked with my creative team to push for a big, interactive experience welcoming the visitor into the space
The creative team is working all year long on signage, interactive experiences and other promotional activations to keep things fresh and showcase the whole array of NYRR's programs.
