What can a line of text rotated 90 degrees mean if seen from far away? The answer is given by the same words that compose the line. From far away letters get indistinguishable and the line of text becomes a vertical gray stroke whose meanings are several (it can be an uppercase i, a lowercase l, a pole, a wire etc.). This game is open: everyone, in any moment, can add to the line of text further meaning, without altering the essential idea.