Nowadays people are gradually open-minded. Most people accept the concept of organ donation, but they do not really take into action because they do not understand relevant process. Thus, we would like to promote the concept of organ donation by attracting the eyeballs of public through a lively and lovely way. We are going to design the organs into different characters by integrating the idea into life education and creating series of products, including textbooks, story books, etc.
We expect to build correct values for children and establish a better understanding of organ donation further to promote the importance for health.
Packaging Design
In order to improve the general knowledge towards to the human organs, we designed the organs with different types of lovely characters to draw audiences' attentions and deliver the knowledge to their lives. We want to tell the audiences that organs donation is not a horrifying thing to do, also wishing everyone can show the respect to one's life, spread the love and help one and another!
Textbook
Our target audience is mainly student. Through bring the personated characters into textbooks, story books and education system, students can effectively gain knowledge through reaing and class activities.
Poster Design: Love / Recipient / Health / Organ Donation
We hope this way can lead them to the right direction, have the right mindset, and knowing the importance of organ donatons. We hope they can later on pass on their knowledge to others, share their loves and help those who are in need!
