INOV-8 TrailRoc G 280
Designed predominantly for long distance runners on alpine and rocky terrain. The TrailRoc 280 features the pioneering use of graphene, the world’s strongest material, resulting in a one of a kind rubber compound that delivers insane sticky grip and increased durability.
The main aspect of the product brief was to increase the cushioning to help the runner run in comfort for longer. As a result the entirely new midsole makes the 280 one of Inov-8's most cushioned trail shoes. In addition the midsole cupping was sculpted at the rear to help stabilise the heel (especially needed when running on technical / uneven terrain).
Big thanks must go to the team for bringing the product to life!
Upper & Midsole Design : Luke McConnie
Outsole Design : Graham Jordison
Product Management : James McKay
Design & Development Process
Detailing below are several ideation sketches, blueprints, shell patterns and prototypes that led to final design.
Whilst an exploded 3D view showcases the individual components that make the shoe.
Whilst an exploded 3D view showcases the individual components that make the shoe.
INOV-8 campaign / Lake District / UK
Photographed and filmed by Dave MacFarlane
