TinyTiger Technology was founded in Shenzhen, providing multiple services around Esports including competition, club, social platform, off-line entertainment, content creation. The brand hoped to build upon their success in the category of Esports to become an icon for a wider audience. 

We defined the brand core value and vision - to create an immersive experience for both professional players and Esports fans. Follow the strategy we created the brand concept - Play Pro.The symbol design featured a baby tiger in a line composition. We took the hexagon shape from the symbol and transformed it into a set of line graphics, together with a strong orange and deep grey color combination. the whole identity system reflected the design principle - Focus, Aggressive, Fission, Flow, Grow.

小虎互联科技成立于深圳，品牌围绕电竞文化，以多种电竞服务形式形成电竞娱乐生态，业态包含电竞赛事、电竞俱乐部、电竞社交、电竞娱乐场景、电竞内容媒体等。通过给年轻人提供积极的电竞娱乐方式，品牌希望给专业电竞玩家提供专业服务的同时，影响到更广泛的电竞爱好人群。

我们通过对小虎的多业务板块与定位人群梳理，开发出了创意概念“play pro”，将品牌愿景定义为全方位专业电竞体验品牌，既服务于专业玩家，也为电竞爱好者提供更好的体验。Logo图标的设计，我们以幼虎的头像作为参考以线条概括出虎头的图形标作为品牌图腾。我们以“play pro”为概念原点，将六边形线条作为基础图形元素，以流动感的方式打造识别系统，配以简洁有力的橙黄色与深灰色组合，以体现品牌核心 - 专注、进取、裂变、流动、生长。