The Client
CUBE is a creative research facility that aids Deakin's creative research agenda located on campus in Burwood. Currently, they provide opportunities for staff and students at Deakin to engage in collaborative research projects at the intersection of art, design, technology, and the user. The facility contains space for collaborative work, a meeting room, and a drop-in lounge as well as a dedicated Virtual Reality space equipped with other various technology.
The Audience
CUBE aim to reach researchers at Deakin University looking for collaboration opportunities for:
- Undergraduate Students at Deakin University
- Post Graduate Candidates looking to undertake their PhD
- Post Graduate Candidates looking to undertake their PhD
- Other Researchers from Different Universities as well as Industry CEO’s and Executives
The target audience are between the ages of 20-60 years old due to a mix of undergraduate students and post graduates making up the audience.
These individuals are also logical and deliberate and may come across with Ambitious, Maxed, Meticulous or Renaissance personalities. These characteristics give the impression that the target individuals are devoted to their creative fields.
These creative fields are made up of art, digital product design, digital media or advertising as well as media made with software, electronic or data-driven engines.
Brand Attributes and Current Positioning
Cube aims to provide to Staff and Students who do not have an adequate space dedicated solely to collaborative research or do not have enough resources to allow themselves to reach their full potential.
Cubes plans to provide this through a reliable and accessible space where students can utilise new technology as well as experience, collaborate and explore with other individuals from different creative backgrounds.
The goal for the space is to produce fresh ideas and push individuals and their creative fields in order to solve real world problems for individuals to live happier and healthier lives.
Mood Board collated in order to get an idea and perspective on technology and how it can be represented through the space
CUBE Logo accompanied by the Attributes that drives the space
Animated CUBE Logo which could be applied to various videos and websites
Front Page of CUBE Brochure featuring information on the space and program
CUBE Brochure spread with information on the spaces aim and what it features
Back of Brochure with Contact Information
CUBE Homepage featuring links to Projects run at the space, News from the space, an About section, a Contact section and Log-In section for those using the space
CUBE's About section on their Website
Script with CUBE Branding and Contact Details
