The logo of the coffee shop "Milan Courtyard"
My friends decided to start their own business and open their own coffee shop. Therefore, I developed this interesting project specifically for them. In the brand of this cafe I was requested to implement an idea that combines the atmosphere of Italy, the taste of coffee and laconism.
Some history.
This is how the first sketches of the logo looked. The concept is based on an association with a masculine Italian man who knows a lot about life and coffee.
I drew the first sketch of this logo on kraft paper with gel pens. Each time I improved the font of the logo and graphic image of an Italian in a hat.
My friends offer their customers the opportunity to try elite coffees as a premium class and classic option.
Premium class on a black background and a red logo as a presentation of expensive coffee. Everyone's favorite classic on craft paper.
Here is a premium class.
Here is a classic.
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