ReachForce was created to ensure Marketers keep their seat at the table. As a team of long time B2B Marketers, we decided we were tired of it being ok to be wrong 90% of the time. With industry average marketing response rates being less than 3%, there is something fundamentally wrong with the way we as B2B Marketers have been driving lead generation initiatives. Response rates don't equal leads and leads don't always mean qualified buyers.