Aaron Johnson's profile

The CrowKit

Aaron Johnson
•
crows design cohabitation screen printing
The Crowkit
Based on Josh Kleins TED talk, the CrowKit is a re-branding of The Official Crow Box Kit.
 
The CrowKit is a system that aims to create a symbiotic relationship between humans and birds, by training indigenous crows autonomously. Alliances like this are crucial in our ever changing world, and new technologies are providing the gateway. Growing human and crow populations will be forced to cohabitate in spreading urban areas, with a need to utilize every available resource and inch of space.
 
The solution I came up with for this branding project was to create something that felt tangible, and user friendly, while using as few materials as possible. The brand language is based around simplicity, with all colors and materials found throughout a crows environment. To give the advertising a larger impact, materials are to be placed in areas both frequented by crows and humans.
 
Ideation
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Advertising
crows design cohabitation screen printing
crows design cohabitation screen printing
Web Application
crows design cohabitation screen printing
crows design cohabitation screen printing
Publications
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Posters
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Instructional Resource Kit
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Vending Machine
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Presentation
crows design cohabitation screen printing
crows design cohabitation screen printing
Handouts
crows design cohabitation screen printing
crows design cohabitation screen printing
Publication
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
crows design cohabitation screen printing
Graphic Design Senior Project 2013
The CrowKit
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Aaron Johnson's profile

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Aaron Johnson's profile
Seattle, WA, USA

The CrowKit

Most everyone can agree to have had an interaction with crows, but rarely do they fully understand these birds as a species. The CrowKit is a sys Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives