We were asked to kickstart the Johannesburg Zoo’s social media presence and raise interest in their animals, causes and events. 

Through aninnovative use of existing technology we transformed BG, the zoo’s resident honey badger and mascot, into their official social media spokesanimal. By linking motion sensors to a pre-written bank of tweets, BG is able to share zoo life with the world. Tracked by his location, tweets are relevant to what BG’s doing at the time.