Summer '07.
Real sail cloth was mounted in several existing billboards to promote the ISAF Sailing World Championships.The constant wind blowing on the region kept the ‘sail’ always full.
“O Vento Chama” - The wind is calling - was the event’s claim.
Real sail cloth was mounted in several existing billboards to promote the ISAF Sailing World Championships.The constant wind blowing on the region kept the ‘sail’ always full.
“O Vento Chama” - The wind is calling - was the event’s claim.