Ecoo Living is a new business in Sydney, Australia. With the slogan "We are here to share new and old ways to live more sustainably and in harmony with our planet", the brand's main objective is to create alternatives products recycling old ones.

The challenge was to create a logo that showed the brand's propose. As a result, the final brand has particular details remitting to the natural environment and life cycling, creating a connection with all kinds of public, being able to cover several sectors/products.

The logo uses a shape leave combined with a fingerprint - bringing the nature and the human being together. It also has the infinity symbol as part of its lettering, complementing the idea of "eco"/dissemination of a more sustainable life.